Want to lose money on the Internet?
There are many ways to go about it. You can use the wrong email marketing lists or the wrong ecommerce platform. Or, you can make fundamental marketing errors. Here are five surefire revenue killers, as described by Janet Attard:
1. Your ads and your website don’t use the same terms customers do. Want to build traffic and get noticed by the search engines? Speak your customer’s language. Know the keywords that bring people to your site, determine the terms they use, and incorporate them into title tags and text, Attard advises. That’s especially important if you offer content.
2. Your online ads send customers to your homepage, not to specific product pages. That’s a surefire way to drive people away. Create dedicated landing pages or micro sites, and make sure your brand stands out on each one. And do the same for newsletter stories and other features that bring people to your site. As Attard writes, “The web visitor who found the page to order fluffy slippers may never see your home page.” Offer content and related products. And include links to other parts of your site. continue reading…
