Archive for the 'Affiliate Marketing' Category
As a business-to-business marketer, what can you do to use affiliate marketing more effectively, successfully and profitably? To start, keep your focus on five critical factors: the audience, the message, the call-to-action, the presentation and the source of the network. Read the rest of this entry »
The shift from print to online is happening at such a rapid speed, the opportunities present both real challenges and opportunities for B2B Publishers.
B2B Media companies are being challenged to find new ways to develop their audience and monetize their online presence. Over the past several months List Management firms have been increasingly called upon to provide incremental revenue generating solutions and unique audience development tactics to aide in publisher’s online success. Read the rest of this entry »
Affiliate marketers like to utilize the term web 2.0 and provide their own interpretation of what it means. While some interpretations are better than others, most of the interpretations are focused on the consumer marketer and how they can reach their market more effectively, but how does this help the business marketers? Read the rest of this entry »