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	<title>Multichannel Marketing for B2B Marketers&#187; Have You Heard</title>
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		<title>Give Me Those Old-Time Collections</title>
		<link>http://www.mailinglistsblog.com/direct-marketing/give-oldtime-collections/</link>
		<comments>http://www.mailinglistsblog.com/direct-marketing/give-oldtime-collections/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 13:54:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Have You Heard]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=1203</guid>
		<description><![CDATA[It must have been a more polite age. In 1923, Beacon Adjustment Co. (“Collections Everywhere”) offered a series of posterettes, poster-style stickers, for use in collecting on invoices. 
One pictured a man with binoculars. The copy? “Have been looking for your payment quite a while.” 
The posterettes, ten in all, were written by the “nationally [...]]]></description>
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		<title>Content Gets a Seat at the Table</title>
		<link>http://www.mailinglistsblog.com/direct-marketing-news/content-seat-table/</link>
		<comments>http://www.mailinglistsblog.com/direct-marketing-news/content-seat-table/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 19:30:19 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Have You Heard]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=1135</guid>
		<description><![CDATA[Call it what you want: Branded content, custom content or simply content. It’s no longer a tiny line item in the budget. 
The Custom Content Council reported recently that U.S. firms spent $47.2 billion on content in 2009. On average, companies are allocating 32% of their marketing budgets on it, an all-time high.  
The [...]]]></description>
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		<title>Is There an iPad In Your Future?</title>
		<link>http://www.mailinglistsblog.com/direct-marketing-news/ipad-future/</link>
		<comments>http://www.mailinglistsblog.com/direct-marketing-news/ipad-future/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 14:14:51 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Have You Heard]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=1132</guid>
		<description><![CDATA[Many companies have barely gotten used to the Web. Now there’s a whole new way of delivering content and advertising. 
The iPad. 
Yes, the device introduced by Apple in April is about to transform marketing and publishing.
Or, so said speakers at a recent Media Vitals Webinar.
And magazines are jumping into it. 
Take Bonnier, publisher of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Should Webcast Attendance Be Restricted?</title>
		<link>http://www.mailinglistsblog.com/direct-marketing/webcast-attendance-restricted/</link>
		<comments>http://www.mailinglistsblog.com/direct-marketing/webcast-attendance-restricted/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:51:44 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Have You Heard]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=1102</guid>
		<description><![CDATA[Oh, no, not another LinkedIn flap. A direct marketing group member is upset because she got this message from a Webinar sponsor:
“It is our practice not to approve registrants who register using a personal email account. If you would like to re-register using a corporate email account, we will be happy to approve your registration.” [...]]]></description>
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		<title>Rainy Day Fun</title>
		<link>http://www.mailinglistsblog.com/direct-marketing-news/rainy-day-fun/</link>
		<comments>http://www.mailinglistsblog.com/direct-marketing-news/rainy-day-fun/#comments</comments>
		<pubDate>Tue, 18 May 2010 16:30:35 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Have You Heard]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=1093</guid>
		<description><![CDATA[Want to keep your youngster busy while creating some nice gifts? Do what craft writer Beth Engleman suggests, and turn your old catalogs into necklaces. 
This idea appeared around Earth Day, and we initially thought that it was part of some anti-junk-mail scheme. But it has a certain charm, and it’s cost-effective (the only cash [...]]]></description>
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