Sigh. Has it really been that long? Today is the tenth anniversary of the dot-com collapse, “a rout that pushed scores of businesses to the wall,” author Richard Wray notes in the Guardian.
We remember it well. On March 15, 2000, most of us were waiting for someone to offer us stock options in a start-up. By April 1, we were wondering where to find jobs as waiters. continue reading…
Edith Roman, ePostDirect and Database Direct would like to wish everyone a very happy, healthy and prosperous 2010. Thank you for your business and we look forward to working with you in the new year!
Marketing pundits have already posted their annual New Year’s predictions. Some started hitting the eggnog before they did, but a few were sober. Here’s a sampling of what they said:
Sales and Marketing
“2010 will be the year when the practice of allowing sales and marketing to operate as separate, conflicting silos ends once and for all. The problem of “sales-marketing alignment” will disappear, because the urgency to get online and social marketing right, coupled with the challenging economy, will force the issue.” –Steve Parker continue reading…
What a relief. The Godfather of Spam is on his way to jail, joining the King of Spam, the Duke of Spam, the Sultan of Spam, and other royalty.
Alan Ralsky, who sent billions of messages pushing Chinese penny stocks, was sentenced to 51 months in prison and the forfeiture of $250,000, according to news reports. Three other felons were also sentenced.
Granted, this doesn’t mean that consumers are safer, but there is one thing we can be happy about: the news coverage. There were no snide asides about “junk mailers,” or any hint that Ralsky is part of the direct marketing industry. continue reading…
Ad executives have shaken off their hangover. They’re more upbeat about budgets than they have been since the fall of 2007, according to a MediaPost article based on a report by Advertising Perceptions.
MediaPost’s Joe Mandese reports that the “study, which is based on an index of executives who plan to boost their ad spending over the next 12-months vs. those who plan to decrease it, currently stands at a positive difference of four percentage points, the highest level since the fall of 2007, when the index stood at positive eight percentage points.” continue reading…
© 2010 Multichannel Marketing for B2B Marketers