There’s one problem with numbered advice lists (as in “Ten Ways to Maximize Your ROI”). Each item suggests another ten, and you can end up with hundreds.
Take the recent article on how to improve your email marketing campaigns. One of the five steps was: “Use the right lists.”
We have no argument with that. But doesn’t the subject deserve more than a single bullet point?
The author should have noted that good email marketing lists are found on the rental market, and that it pays to enhance and profile your own list. continue reading…