Multichannel Marketing
for B2B Marketers

Quadrant Healthcom, Inc., a medical communications company, has placed its subscriber postal and email mailing lists on the market for the first time through Edith Roman Associates-ePostDirect.

Also available for the first time is the Quadrant HeathCom Masterfile, a multichannel file that is perfect for firms that offer medical equipment, publications, seminars, healthcare products and office supplies. It lists physicians, clinicians, nurse practitioners and physician assistants. Read the rest of this entry »

Happy Chef Uniforms, the catalog that sells everything a professional chef could want, has awarded management of its buyers list to Edith Roman Associates. We’ve also been named as list broker. Read the rest of this entry »

Engineers are the designers, creators, builders and inventors of daily life from the smallest microchip to the largest skyscraper. There are many types of engineers: aerospace/aviation, automotive, civil, design, development, mechanical, and electrical-to name a few-and they work across all industries.

When you target engineering and electronics professionals, you can be sure you’re reaching respected decision-makers who control much of the spending for their departments and organizations. This sector has traditionally responded extremely well to direct marketing offers, and spending has remained strong during times of economic instability. Read the rest of this entry »

It’s always been a challenge to find new customers. The BRAD Very Important Customer Profile meets that challenge head on with results that have proven successful for many mailers.

It starts with BRAD (Business Response Alliance Database), which contains over 64 million business decision-makers across all professional titles within every industry, spanning all company sizes. By modeling your existing customer file against the BRAD database, you can prospect more intelligently rather than merely choose by standard list selects. Read the rest of this entry »

Want to reach a market that is sure to grow over the next five years? Target the government. Now is an excellent time, especially with the passage of the Government Stimulus Package, to be the first to reach key contacts within the federal, state and local governments responsible for most purchasing decisions. President Obama’s stimulus plan contains $120 billion that is being allocated to “shovel-ready” infrastructure projects, for such things as transportation, road-building, improving the power grid and renewable energy installations.*  According to senior White House aide David Axelrod, 75% of what has been appropriated will spend out in the first 18 months after the bill is signed. That’s in addition to the $5,552.42 billion already slated for this year’s budget. Read the rest of this entry »

The shift from print to online is happening at such a rapid speed, the opportunities present both real challenges and opportunities for B2B Publishers.

B2B Media companies are being challenged to find new ways to develop their audience and monetize their online presence. Over the past several months List Management firms have been increasingly called upon to provide incremental revenue generating solutions and unique audience development tactics to aide in publisher’s online success. Read the rest of this entry »

In a tough economy, it’s often small businesses and entrepreneurial ventures that bloom. The ability for small companies to act swiftly opens up more opportunities for smaller businesses to expand their market share. Now is the time to get in at the ground level with these innovators who will need your products and services to grow. Edith Roman and ePostDirect were recently awarded exclusive list management of Inc. Magazine’s and Fast Company Magazine’s Business Postal and Email Lists. These two lists are great resources for reaching entrepreneurs and small business owners as well as high level executives who are the ultimate decision-makers for their organizations. Read the rest of this entry »

With a weakened economy and projections for 2009 looking gloomy; many companies are leaning towards marketing and advertising cut-backs.

However, it is imperative that your campaigns stay focused and targeted. During tough times, there are a number of direct mail strategies you can employ to help you gain large returns. Read the rest of this entry »