Archive for the 'Meet Our Direct Marketing Experts' Category
Watch it, TopCat. This is dangerous. A member of one of our LinkedIn groups is wondering about the role of gender in business selling.
“Do you prefer buying from a female or male salesperson (when buying B2B professional services face-to-face)?” he asks. Read the rest of this entry »
Greg Grdodian likes trouble.
That is, he likes it when clients come to him with marketing problems. His job as executive vice president of Edith Roman-ePostDirect’s List Management Data Solutions Group is to help them find solutions.For example, a client was having trouble understanding who its customers were.
“We did a profile, matched it up against our BRAD/BEN database, and helped with the crafting of the HTML,” Greg says. The effort was “sent to the prospects we recommended, and it responded really well, so the client rolled out with a much larger campaign.”
Then there are the clients whose lists have stopped performing. Read the rest of this entry »
Claude Marada gave an unusual answer when asked to name his most important mentor. It wasn’t someone in the marketing business—it was his father Claude Sr., a printer by trade.
What has he learned from his dad? “His work ethic,” Claude says. “He’s one of the hardest-working guys I’ve ever seen in my life.”
That lesson has served Claude well as a senior account manager for Edith Roman-ePostDirect’s list management team. Whatever it takes, he always goes the extra mile for his clients. Read the rest of this entry »
Wayne Nagrowski
Wayne Nagrowski thought that he had seen it all. But he learned something new when an email list rental client wanted to Base 64 encode, or personalize, its opt-out links for every recipient.
“It was a hurdle we’d never encountered,” Wayne says. “But our programming staff was able to figure out what was needed within a few hours, do the manual labor on the data and get the campaign out in the same day.”
That’s the kind of service Wayne routinely delivers as a list management account person at ePostDirect. A specialist in the general business market, a field that encompasses sales/marketing, HR, training and corporate owners, he serves two groups of clients—list owners and mailers. Read the rest of this entry »
Shawn Kingston
Shawn, a list management account manager for the Edith Roman-ePostDirect List Management Data Solutions Group, serves clients in the healthcare, construction and industrial fields. And rentals are booming, she says.
Is it the economic upturn we’ve all been waiting for? Read the rest of this entry »
Michael Castello
Michael also helps clients solve their creative challenges. For example, one firm was getting declining direct mail response rates but doing well on conversions. Michael asked to see the piece, and found that, among other things, the offer wasn’t highlighted enough.
“The following mailing they received one of their highest response rates,” he says.
He also helps with copy.
“People tend not to read things that have a lot of verbiage on them—they scan for the high points,” Michael says. “That’s what I look for. If there are eight bullet points, I suggest that they cut it down to three main ones.” Read the rest of this entry »
When Sean Sullivan started out at Edith Roman in 1991, his department had a single shared computer, but it soon got more. “Now, if a computer’s down for even 10 minutes, we can’t figure out how we ever did without it,” Sean laughs.
It’s a good thing that Sean is so used to change. As a vice president of list brokerage, specializing in the electronic distribution, manufacturing and retailing sectors, his job is to help clients find their way through an ever-shifting marketing landscape. Read the rest of this entry »
Warren Deeb
Warren Deeb lives by the phrase that “a bad day of golf or fishing is better than a good day at work.” But you’d never know it by the job he does.
Warren, a senior account executive with Edith Roman’s list brokerage division, helps clients not only with traditional direct marketing, but with branding.
For example, a small software vendor was having trouble positioning itself despite the fact that it had a superior product. Most companies either didn’t use it or weren’t performing the process for which it was created. Read the rest of this entry »