Watch it, TopCat. This is dangerous. A member of one of our LinkedIn groups is wondering about the role of gender in business selling.
“Do you prefer buying from a female or male salesperson (when buying B2B professional services face-to-face)?” he asks. continue reading…
Greg Grdodian likes trouble.
That is, he likes it when clients come to him with marketing problems. His job as executive vice president of Edith Roman-ePostDirect’s List Management Data Solutions Group is to help them find solutions.For example, a client was having trouble understanding who its customers were.
“We did a profile, matched it up against our BRAD/BEN database, and helped with the crafting of the HTML,” Greg says. The effort was “sent to the prospects we recommended, and it responded really well, so the client rolled out with a much larger campaign.”
Then there are the clients whose lists have stopped performing. continue reading…
Claude Marada gave an unusual answer when asked to name his most important mentor. It wasn’t someone in the marketing business—it was his father Claude Sr., a printer by trade.
What has he learned from his dad? “His work ethic,” Claude says. “He’s one of the hardest-working guys I’ve ever seen in my life.”
That lesson has served Claude well as a senior account manager for Edith Roman-ePostDirect’s list management team. Whatever it takes, he always goes the extra mile for his clients. continue reading…
Wayne Nagrowski
Wayne Nagrowski thought that he had seen it all. But he learned something new when an email list rental client wanted to Base 64 encode, or personalize, its opt-out links for every recipient.
“It was a hurdle we’d never encountered,” Wayne says. “But our programming staff was able to figure out what was needed within a few hours, do the manual labor on the data and get the campaign out in the same day.”
That’s the kind of service Wayne routinely delivers as a list management account person at ePostDirect. A specialist in the general business market, a field that encompasses sales/marketing, HR, training and corporate owners, he serves two groups of clients—list owners and mailers. continue reading…
Shawn Kingston
Shawn, a list management account manager for the Edith Roman-ePostDirect List Management Data Solutions Group, serves clients in the healthcare, construction and industrial fields. And rentals are booming, she says.
Is it the economic upturn we’ve all been waiting for? continue reading…
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