It’s always been a challenge to find new customers. The BRAD Very Important Customer Profile meets that challenge head on with results that have proven successful for many mailers.

It starts with BRAD (Business Response Alliance Database), which contains over 64 million business decision-makers across all professional titles within every industry, spanning all company sizes. By modeling your existing customer file against the BRAD database, you can prospect more intelligently rather than merely choose by standard list selects.

By profiling your existing customers and buying sites you can then locate unique prospects at current buying sites and new prospects at newly cloned company sites. With your new profile in hand you can send your dynamic marketing message via mail, telemarketing, email or all three campaigns.

The process from profiling your file to fulfilling the prospect output is complete within 1 week. View the BRAD V.I.C. datacard here.