Wake up, b2b marketers: You’re letting your b2c counterparts steal the play in social media.
Of the b2b companies surveyed by Equation Research, 38% include social media their marketing mix. But 21% do not, or are not planning to do so.
In contrast, 71% of the b2c companies polled are active in this area, along with 59% of the firms that identify themselves as both b2b and b2c. Only 9% are inactive. Business to business direct marketing firms are behind on both these fronts. continue reading…
