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	<title>Multichannel Marketing for B2B Marketers&#187; B2B</title>
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		<title>B2B Firms Are Lagging in Social Media</title>
		<link>http://www.mailinglistsblog.com/social-media/b2b-firms-are-lagging-in-social-media/</link>
		<comments>http://www.mailinglistsblog.com/social-media/b2b-firms-are-lagging-in-social-media/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 11:36:48 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=731</guid>
		<description><![CDATA[Wake up, b2b marketers: You’re letting your b2c counterparts steal the play in social media. 
Of the b2b companies surveyed by Equation Research, 38% include social media their marketing mix. But 21% do not, or are not planning to do so. 
In contrast, 71% of the b2c companies polled are active in this area, along [...]]]></description>
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		<title>Best Practices in Direct Mail, and How National Cash Register Applied Them</title>
		<link>http://www.mailinglistsblog.com/direct-marketing/best-practices-in-direct-mail-and-how-national-cash-register-applied-them/</link>
		<comments>http://www.mailinglistsblog.com/direct-marketing/best-practices-in-direct-mail-and-how-national-cash-register-applied-them/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 16:04:08 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=717</guid>
		<description><![CDATA[Ask the average direct marketer to name the industry’s pioneers, and they will probably say Sears Roebuck and Montgomery Ward. But there’s an important omission in that list: National Cash Register Co., a B2B concern that was sending targeted mail way before the big catalog houses tried it.  
The company was founded in 1880 [...]]]></description>
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		<title>B2B Snapshot: Manufacturers Tighten Up Their Spending</title>
		<link>http://www.mailinglistsblog.com/email-marketing/b2b-snapshot-manufacturers-tighten-up-their-spending/</link>
		<comments>http://www.mailinglistsblog.com/email-marketing/b2b-snapshot-manufacturers-tighten-up-their-spending/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 14:00:26 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[List Marketing]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=503</guid>
		<description><![CDATA[Industrial marketers are cutting back on trade shows and spending more online. Those are among the findings of a survey done by GlobalSpec, the B2B search engine company. 
Of 555 executives surveyed, 48% said that online media will take a greater share of their marketing budget in 2009 than it did in 2008, and 29% [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Coffee Break: Josephine Messina</title>
		<link>http://www.mailinglistsblog.com/meet-our-direct-marketing-experts/coffee-break-josephine-messina/</link>
		<comments>http://www.mailinglistsblog.com/meet-our-direct-marketing-experts/coffee-break-josephine-messina/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:18:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Meet Our Direct Marketing Experts]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[Marketing B2B]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=489</guid>
		<description><![CDATA[You think things are tough these days? Talk to Josephine Messina, our vice president of direct marketing services, who started her career 25 years ago at Fred Woolf—in production.  
“We had to type orders out on a typewriter, and send them by overnight mail to the service bureau,” she says. “If it was a [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Don&#8217;t Let Those Leads Slip Away</title>
		<link>http://www.mailinglistsblog.com/email-marketing/dont-let-those-leads-slip-away/</link>
		<comments>http://www.mailinglistsblog.com/email-marketing/dont-let-those-leads-slip-away/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 19:51:34 +0000</pubDate>
		<dc:creator>TopCat</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Email List]]></category>
		<category><![CDATA[Email Services]]></category>
		<category><![CDATA[List Marketing]]></category>

		<guid isPermaLink="false">http://www.mailinglistsblog.com/?p=478</guid>
		<description><![CDATA[Is there anyone more slow on the uptake than the poor British direct marketer? Send an inquiry to one, and you’ve got a 25% chance of never getting a reply, according to a study by the British DMA. 
The DMA emailed 100 companies to request brochures. A quarter failed to respond. And the average reaction [...]]]></description>
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