Multichannel Marketing for B2B Marketers

It’s never been put any better than this: “I love my clients.” That may be why Robert Reitsema, senior account executive at Edith Roman, has never lost one.

But his success may also be due to the fact that he can handle just about anything. Need a mailing list? See Robert. Need a data overlay or a merge purge? Give him a call. Want to do an email append? He can help. And he’s especially good at finding cost savings—a skill much in demand these days. continue reading…

How’s this for straight talk? “I’ve been in this business for over 15 years and I have never seen anything like this.” continue reading…

Steve Mertel, a broker who specializes in the B2B high tech market, has a secret: He started out on the consumer side.

Yes, his first job at Rubin Response right after college was brokering consumer files. But he was fascinated by the high-tech field, an area in which Rubin had strength, and he moved into it as soon as he could. continue reading…

Remember that old cliché that nobody picks direct marketing as a career?

Jeff Mungo did. He graduated from college in 1996, and went right to work for Edith Roman Associates. And it made sense, given his major in business management and specialty in marketing and advertising. continue reading…

Forbes reported last week that 74% of all executives find the Internet “very valuable” as a source of timely business information, and that almost 100% find it somewhat so.

This doesn’t mean much if you’ve already got a sophisticated Web site. But let’s say you’re a straggler. What can you do to make use of this finding?

First, deliver meaningful content on your site. Prices, specifications and contact information aren’t enough. And start an email newsletter. continue reading…