Greg Grdodian likes trouble.
That is, he likes it when clients come to him with marketing problems. His job as executive vice president of Edith Roman-ePostDirect’s List Management Data Solutions Group is to help them find solutions.For example, a client was having trouble understanding who its customers were.
“We did a profile, matched it up against our BRAD/BEN database, and helped with the crafting of the HTML,” Greg says. The effort was “sent to the prospects we recommended, and it responded really well, so the client rolled out with a much larger campaign.”
Then there are the clients whose lists have stopped performing. Read the rest of this entry »
Quadrant Healthcom, Inc., a medical communications company, has placed its subscriber postal and email mailing lists on the market for the first time through Edith Roman Associates-ePostDirect.
Also available for the first time is the Quadrant HeathCom Masterfile, a multichannel file that is perfect for firms that offer medical equipment, publications, seminars, healthcare products and office supplies. It lists physicians, clinicians, nurse practitioners and physician assistants. Read the rest of this entry »
When Sean Sullivan started out at Edith Roman in 1991, his department had a single shared computer, but it soon got more. “Now, if a computer’s down for even 10 minutes, we can’t figure out how we ever did without it,” Sean laughs.
It’s a good thing that Sean is so used to change. As a vice president of list brokerage, specializing in the electronic distribution, manufacturing and retailing sectors, his job is to help clients find their way through an ever-shifting marketing landscape. Read the rest of this entry »