Are you embarrassed to tell strangers what you do for a living (i.e., direct mail)? Don’t be—your profession is honorable compared with some we could name.
Take the hustle now being pursued by Phil Viallrreal, the author of “Secrets of a Stingy Scoundrel: 100 Dirty little Money Grubbing Secrets.” Like a self-help guru run amok, Phil urges consumers to “mine your junk mail for free money” (to name only one bright idea of his) and offers practical tips on how to do it. continue reading…
The news just gets worse about direct mail. The Direct Marketing Association has revised its forecast that volume would fall by 1% this year, and is now predicting a 10% decline, according to an article in Brandweek. continue reading…
Happy Chef Uniforms, the catalog that sells everything a professional chef could want, has awarded management of its buyers list to Edith Roman Associates. We’ve also been named as list broker. 
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Thinking of starting a blog? Don’t get any bright ideas about faking your own testimonials.
Lifestyle Lift, a cosmetic surgery franchise, did just that. And it ended up signing a $300,000 settlement with New York State Attorney General Andrew Cuomo. continue reading…
Are people really this dumb? Scam artists are using the Obama stimulus package to separate suckers from their money.
The crook tells prospects—usually by telephone—that they might be eligible for a $25,000 grant. All they have to do is send for a booklet (of course, their credit cards are billed in perpetuity). 
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