Multichannel Marketing
for B2B Marketers

As a business-to-business marketer, what can you do to use affiliate marketing more effectively, successfully and profitably? To start, keep your focus on five critical factors: the audience, the message, the call-to-action, the presentation and the source of the network. Read the rest of this entry »

Affiliate marketers like to utilize the term web 2.0 and provide their own interpretation of what it means. While some interpretations are better than others, most of the interpretations are focused on the consumer marketer and how they can reach their market more effectively, but how does this help the business marketers? Read the rest of this entry »