Want to reach the real decision makers on inhouse IT teams? Do what IBM has done: Go after the Millennials.
People in this group are young and lack buying authority. But they are tech-savvy and exert a huge influence on what gets bought, said Pamela Evans, senior marketing manager, Web marketing, Worldwide Software group for IBM. What’s more, these members of Generation Y are rapidly moving into leadership positions. Ignore them at your peril. continue reading…
It’s always been a challenge to find new customers. The BRAD Very Important Customer Profile meets that challenge head on with results that have proven successful for many mailers.
It starts with BRAD (Business Response Alliance Database), which contains over 64 million business decision-makers across all professional titles within every industry, spanning all company sizes. By modeling your existing customer file against the BRAD database, you can prospect more intelligently rather than merely choose by standard list selects. continue reading…
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