It’s always been a challenge to find new customers. The BRAD Very Important Customer Profile meets that challenge head on with results that have proven successful for many mailers.
It starts with BRAD (Business Response Alliance Database), which contains over 64 million business decision-makers across all professional titles within every industry, spanning all company sizes. By modeling your existing customer file against the BRAD database, you can prospect more intelligently rather than merely choose by standard list selects. continue reading…
