As we have long predicted, “a soft economy is driving renewed focus on email marketing.” That’s the word from Forrester, which last week released some findings from its latest email wrapup.
Foremost among the findings was that email marketers expect more from their vendors. Read the rest of this entry »
When Sean Sullivan started out at Edith Roman in 1991, his department had a single shared computer, but it soon got more. “Now, if a computer’s down for even 10 minutes, we can’t figure out how we ever did without it,” Sean laughs.
It’s a good thing that Sean is so used to change. As a vice president of list brokerage, specializing in the electronic distribution, manufacturing and retailing sectors, his job is to help clients find their way through an ever-shifting marketing landscape. Read the rest of this entry »
Oh, for the good old days of 2002. That’s when email performance was at its peak, according to MarketingSherpa.
While email performance has dropped over the years, it’s on the upswing again for companies that follow best practices.
The drop in performance was based on many factors. “Email matured, inboxes filled up and other media worked their way into business and personal life,” MarketingSherpa says. Read the rest of this entry »
In a tough economy, it’s often small businesses and entrepreneurial ventures that bloom. The ability for small companies to act swiftly opens up more opportunities for smaller businesses to expand their market share. Now is the time to get in at the ground level with these innovators who will need your products and services to grow. Edith Roman and ePostDirect were recently awarded exclusive list management of Inc. Magazine’s and Fast Company Magazine’s Business Postal and Email Lists. These two lists are great resources for reaching entrepreneurs and small business owners as well as high level executives who are the ultimate decision-makers for their organizations. Read the rest of this entry »