The Wall Street Journal ran an article last month titled: “Why Email No Longer Rules.” It stated that “email was better suited to the way we used to use the Internet.”
Uh, what do you mean, “we?” Read the rest of this entry »
Today’s report from the Internet Advertising Bureau confirms what many of us already know: That internet advertising has declined during “one of the most difficult economic slumps in decades.”
Online ad spending totaled $10.9 billion for the first six months of this year, a 5.3% decrease from the first half of 2008. Read the rest of this entry »
We’ve heard many theories on the ills of B2B publishing. But we’ve rarely heard anyone diagnose the ailments and then offer a cure the way Prescott Shibles, CEO of eMedia Vitals, does in a videocast now available online.
Shibles urges publishers to become “conversion marketers,” and to build a hybrid marketing engine, combining “the reliability or email with the sustainability of search, contextual ads and social media.” Even audience development can be a profit center if you convert new customers into b2b leads for your clients. Read the rest of this entry »
Experts disagree about the division of labor between direct marketing and sales. But Uarco figured it out 80 years ago.
“The direct mail does the telling and the salesman does the selling,” wrote Direct Mail Selling, a short-lived trade publication, in a 1929 article on the firm. Read the rest of this entry »
As a business-to-business marketer, what can you do to use affiliate marketing more effectively, successfully and profitably? To start, keep your focus on five critical factors: the audience, the message, the call-to-action, the presentation and the source of the network. Read the rest of this entry »