Multichannel Marketing for B2B Marketers

The Mental Health Seminar Attendees from PESI Business Mailing List includes 232,505 mental health seminar attendees. Files are selectable by hotline, course heading, job title, number of employees and more. Phones are also available. continue reading…

Wayne Nagrowski

Wayne Nagrowski thought that he had seen it all. But he learned something new when an email list rental client wanted to Base 64 encode, or personalize, its opt-out links for every recipient.

“It was a hurdle we’d never encountered,” Wayne says. “But our programming staff was able to figure out what was needed within a few hours, do the manual labor on the data and get the campaign out in the same day.”

That’s the kind of service Wayne routinely delivers as a list management account person at ePostDirect. A specialist in the general business market, a field that encompasses sales/marketing, HR, training and corporate owners, he serves two groups of clients—list owners and mailers. continue reading…

Joel Manning and Family

The hottest topic in the trades right now is how to market in a recession. Joel Manning is thinking beyond that—to the recovery.

“You’ve got to come out strong,” says Joel, a vice president of list brokerage for Edith Roman/ePostDirect. “If people start spending money, it’s almost like grabbing market share that was never there before. The starting line’s been reset.”

Joel has been through this before. He has 16 years of experience in helping clients—B2B publishers and catalogers, high-tech product makers and even a few B2C marketers—conduct direct mail marketing and opt-in email marketing. And he knows what to do if the recovery doesn’t happen as quickly as the optimists predict.

“Stay in the mix,” he says. “A down economy is not the time to reduce your marketing but rather to increase it—you will pick up the market share that your competitors are leaving out there unattended.” continue reading…

It’s every emailer’s worst nightmare. You rent a list of conference attendees, but it tanks because of a 50% undeliverable rate. Then you learn that the file isn’t even on the rental market—you’ve been sold a stolen or fake list.

Guess what, pal? You’ve been burned. And there’s no way to get a refund because the bogus email marketing company doesn’t seem to have a street address. Even worse, your service provider fires you for spamming, and now you’ve got a bad email reputation. continue reading…

Josephine Messina

You think things are tough these days? Talk to Josephine Messina, our vice president of direct marketing services, who started her career 25 years ago at Fred Woolf—in production. continue reading…