Wayne Nagrowski
Wayne Nagrowski thought that he had seen it all. But he learned something new when an email list rental client wanted to Base 64 encode, or personalize, its opt-out links for every recipient.
“It was a hurdle we’d never encountered,” Wayne says. “But our programming staff was able to figure out what was needed within a few hours, do the manual labor on the data and get the campaign out in the same day.”
That’s the kind of service Wayne routinely delivers as a list management account person at ePostDirect. A specialist in the general business market, a field that encompasses sales/marketing, HR, training and corporate owners, he serves two groups of clients—list owners and mailers. Read the rest of this entry »
Joel Manning and Family
The hottest topic in the trades right now is how to market in a recession. Joel Manning is thinking beyond that—to the recovery.
“You’ve got to come out strong,” says Joel, a vice president of list brokerage for Edith Roman/ePostDirect. “If people start spending money, it’s almost like grabbing market share that was never there before. The starting line’s been reset.”
Joel has been through this before. He has 16 years of experience in helping clients—B2B publishers and catalogers, high-tech product makers and even a few B2C marketers—conduct direct mail marketing and opt-in email marketing. And he knows what to do if the recovery doesn’t happen as quickly as the optimists predict.
“Stay in the mix,” he says. “A down economy is not the time to reduce your marketing but rather to increase it—you will pick up the market share that your competitors are leaving out there unattended.” Read the rest of this entry »
It’s every emailer’s worst nightmare. You rent a list of conference attendees, but it tanks because of a 50% undeliverable rate. Then you learn that the file isn’t even on the rental market—you’ve been sold a stolen or fake list.
Guess what, pal? You’ve been burned. And there’s no way to get a refund because the bogus email marketing company doesn’t seem to have a street address. Even worse, your service provider fires you for spamming, and now you’ve got a bad email reputation. Read the rest of this entry »
Josephine Messina
You think things are tough these days? Talk to Josephine Messina, our vice president of direct marketing services, who started her career 25 years ago at Fred Woolf—in production. Read the rest of this entry »
Robert Reitsema
But his success may also be due to the fact that he can handle just about anything. Need a mailing list? See Robert. Need a data overlay or a merge purge? Give him a call. Want to do an email append? He can help. And he’s especially good at finding cost savings—a skill much in demand these days. Read the rest of this entry »
Who can you believe about email open rates?
One report says they’re falling—that they averaged 12.5% in the second half of 2008, down from 13.20% in the first half. Another claims they’re rising, and that the average is higher. Read the rest of this entry »
Planning to go to the Direct Marketing Association (DMA) fall conference this year?
Don’t be so sure to say yes. Your boss might not sign off on it, given the economy and the workload. But you can justify the trip by documenting the expected return on investment.
On the positive side, there are nine tracks on everything from analytics to new media. Want to catch up on Facebook and Twitter? Here’s the place to do it. And the keynote and luncheon speakers are worth hearing. Read the rest of this entry »
There’s a glimmer of hope in the new employment report from DM headhunter Jerry Bernhart.
More companies are hiring, fewer are planning layoffs and the place to be is B2B.
Of the 402 firms surveyed, only 8% plan to cut staff this quarter. That’s down from 13% last quarter and 20% at the beginning of the year, Bernhart reports. Read the rest of this entry »