Multichannel Marketing for B2B Marketers

The Mental Health Seminar Attendees from PESI Business Mailing List includes 232,505 mental health seminar attendees. Files are selectable by hotline, course heading, job title, number of employees and more. Phones are also available. continue reading…

A B2B marketer asks: How do you prevent factory mail rooms from blocking your mail?

Good question. It still happens despite the decline in paper mail volume. We consulted our mystery guru, and he offered this suggestion: Make sure you have titles on your direct mail list.

“Corporations may have anywhere from 30 to 100 or more separate and distinct departments, each one with a head bearing a title,” he noted. continue reading…

Claude Marada gave an unusual answer when asked to name his most important mentor. It wasn’t someone in the marketing business—it was his father Claude Sr., a printer by trade.

What has he learned from his dad? “His work ethic,” Claude says. “He’s one of the hardest-working guys I’ve ever seen in my life.”

That lesson has served Claude well as a senior account manager for Edith Roman-ePostDirect’s list management team. Whatever it takes, he always goes the extra mile for his clients. continue reading…

The mailing list broker’s job is simply to find direct mail lists. Right? Not according to Michael Castello.

Michael also helps clients solve their creative challenges. For example, one firm was getting declining direct mail response rates but doing well on conversions. Michael asked to see the piece, and found that, among other things, the offer wasn’t highlighted enough.

“The following mailing they received one of their highest response rates,” he says.

He also helps with copy.

“People tend not to read things that have a lot of verbiage on them—they scan for the high points,” Michael says. “That’s what I look for. If there are eight bullet points, I suggest that they cut it down to three main ones.” continue reading…

The news just gets worse about direct mail. The Direct Marketing Association has revised its forecast that volume would fall by 1% this year, and is now predicting a 10% decline, according to an article in Brandweek. continue reading…