Multichannel Marketing for B2B Marketers

You think things are tough these days? Talk to Josephine Messina, our vice president of direct marketing services, who started her career 25 years ago at Fred Woolf—in production. continue reading…

It’s never been put any better than this: “I love my clients.” That may be why Robert Reitsema, senior account executive at Edith Roman, has never lost one.

But his success may also be due to the fact that he can handle just about anything. Need a mailing list? See Robert. Need a data overlay or a merge purge? Give him a call. Want to do an email append? He can help. And he’s especially good at finding cost savings—a skill much in demand these days. continue reading…

How’s this for straight talk? “I’ve been in this business for over 15 years and I have never seen anything like this.” continue reading…

U.S. trades rarely report on British direct marketing, and they report even less on B2B. Thus, we clicked right through when a survey called the B2B Barometer hit our inbox.

Of the 2,000 executives polled by the Institute of Direct Marketing, 65% expect to increase their social media spending, and 53% are budgeting more for email advertising. Web advertising was cited by 49%. continue reading…