Multichannel Marketing for B2B Marketers

James McGoey wears two hats at ePostDirect. And they’re big hats. continue reading…

Happy Chef Uniforms, the catalog that sells everything a professional chef could want, has awarded management of its buyers list to Edith Roman Associates. We’ve also been named as list broker. continue reading…

Engineers are the designers, creators, builders and inventors of daily life from the smallest microchip to the largest skyscraper. There are many types of engineers: aerospace/aviation, automotive, civil, design, development, mechanical, and electrical-to name a few-and they work across all industries.

When you target engineering and electronics professionals, you can be sure you’re reaching respected decision-makers who control much of the spending for their departments and organizations. This sector has traditionally responded extremely well to direct marketing offers, and spending has remained strong during times of economic instability. continue reading…